Most indie authors focus all of their efforts on U.S. sales—and understandably so. The American book market is one of the biggest globally generating over $25 billion in sales. But did you know that a huge pool of readers is waiting for your books outside the States?

From Canadian romance lovers to Dutch fantasy fans and Australian mystery addicts, international markets are full of opportunity—and often less saturated than the U.S.

Here are a few smart ways to reach them:

1. Distribute Wide through multiple channels

If you’re exclusive to Amazon, you’re missing out on millions of potential readers. Platforms like Kobo, Apple Books, and Google Play dominate international markets, and going wide helps you reach readers in 190+ countries.

2. Use Universal book links

Services like Books2Read (by Draft2Digital) let you create one link that automatically sends readers to their local store—Amazon UK, Kobo Canada, Apple Books AU, and more. This tiny tweak makes a big difference in click-throughs and conversions.

3. Participate in global promotions

Kobo runs country-specific promos you can apply for inside the Kobo Writing Life dashboard. And platforms like BookBub also allow for targeted international deals—so you can promote your book in Canada, the UK, or Australia only.

In Kindle Unlimited? When you plan free promos or Countdown Deals, be sure you also schedule a promotion for Amazon UK.

4. Tap Into subscription models

Services like Kobo Plus (available in Canada, the US, the UK, Australia, New Zealand, Belgium, Netherlands, Portugal, Europe and Asia) and Scribd (now called Everand) give wide authors a chance to reach binge readers without needing to be in Kindle Unlimited. You earn per read and keep your wide freedom.

5. Translate strategically (when ready)

If you’ve got a proven series, consider translating your top seller into German, French, or Italian. Some platforms like StreetLib and Reedsycan help you connect with vetted translators and manage international distribution.

You don’t need to do everything at once. But even just a shift in mindset to recognizing the potential of your international readers could be an  key to unlocking a global readership.

Your words deserve a worldwide stage. 

Sincerely, Alessandra