Authors, are you ready to hit your next
level of success?

A bestselling author isn’t just born, but is created from a strong fanbase of loyal and passionate readers. This class will look at ways authors can take a page from brands like Taylor Swift or the Savannah Bananas to cultivate the kind of rabid fandom that will continually grow and support a long-term author career. Bestselling authors Angel Lawson (dark reverse harems) and Emma St. Clair (closed door rom-coms) will discuss practical ways that authors can build a fandom, no matter the genre.

As the saying goes, change is the only constant. But how do you navigate this change in a world where staying relevant is crucial? The answer lies in the 3 R’s. Rebranding, Relaunching, and Remaining Relevant. Taking cues from giants like Apple, Lego, and Nora Roberts, this workshop offers insights into refining your author brand, reintroducing your work, and consistently resonating with your audience. Together, we’ll learn how to keep the flame of relevance burning bright in an ever-changing bookish world.

Your book’s cover could mean the difference between standing out in a crowded market or disappearing into it. In this class, a professional cover designer will discuss the evolution of book marketing and how to design a cover that is an intelligent combination of design and marketing. She’ll share case studies and real-life examples to illustrate how data-driven design decisions can lead to better book sales.

There is a recipe to building a sustainable indie career – you just have to figure out your unique ingredients, time tables, and process. Learn savvy strategies and how to forge your own path from a bestselling author who has earned a six-figure net income for over a decade.

Struggling with the idea of getting your readers to buy direct from you? In this class, you’ll learn you how to shift reader mindsets, build connections, incentivize, and retrain your buyers to shop direct. You’ll learn why your readers WANT to buy direct from you and how you can encourage them!

Six bestselling authors will take our main stage and share their biggest tips, mistakes to avoid, and their journey to superstar success – plus answer our attendees’ most burning questions in the areas of marketing, business, advertising, and craft.

Speakers: LT Ryan, Giana Darling, Pierre Jeanty, Alessandra Torre, Steff Green & Angel Lawson

Learn how to start from scratch and build a brand and an audience through social media. Xio Axelrod caught the attention of readers and major publishers before she published her first novel – all through her branding. Find out how you can use your storytelling skills and creativity to create pre-buzz, boost sales, and create a fandom of loyal and enthusiastic readers.

Who are you? From understanding your unique voice to connecting with your target audience, this presentation is designed to help marketing newbies delve into the intricacies of crafting a distinct author identity, and how to take your author name from words on a cover into a recognizable and resonant brand.

Learn how to turn book signings into revenue streams, networking hubs, and fan-engagement platforms. From securing coveted spots to mastering pre-order strategies, and much more, this session is full of practical, actionable information for both new authors and seasoned pros.

In the competitive world of publishing, the adage “Don’t judge a book by its cover” might be sound advice for readers, but for authors, the reality is starkly different. Your book cover is the first impression potential readers have of your work, and it can make or break their decision to purchase your book. Learn the art and science of book cover design and positioning, and how to apply it to your author business.

Create a strong connection with your readers with consistent and sales-generating emails.  In this class, you’ll brainstorm your way to a content calendar, learn how to sell books without being salesy, and unlock tricks to higher delivery rates.