In 2019, New York Times bestselling author Jennifer Probst gave an Inkers Con presentation called “Five Ways to Improve Your Story.” One of the concepts that she covered in this presentation was how to plant quick jabs in each chapter to keep the storytelling sharp, and compel readers to continue, tease the reader with a secret, or drop a fascinating revelation about a character.
Two owners of book marketing agencies, Kiki Chatfield and Danielle Sanchez, gave an Inkers Con presentation called “What Will Make or Break Your Book Launch.” Of the many best practices they covered, and questions they answered was about the importance of a general release plan covering a book’s pre-launch, launch, and post-launch, plus social media tips.
Struggling with creating an author newsletter or email send out to readers? You aren’t alone! Writing a newsletter causes most authors heartburn. It’s hard to know what to include and how to present the information you do want to share.
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