If you’ve done any research around publishing and marketing a book, you’ve probably heard the term “author platform” a lot. A vital part of the book launch process is building up your profile and reach. While you might already have the basics of an author platform (an author website, social media presence, and a mailing list) it can be hard to grow that budding following.
While writing, researching, publishing and marketing a book… you’re going to have questions. Internet searches can often help you find some answers, but there are some fantastic resources that you should bookmark for common authorly woes. In this blog post, we will explore one specific area of the cyber universe: Facebook. Don’t groan! While Facebook can be a sea of distractions, Facebook groups are a treasure trove of networking and information opportunities. Here are 5 groups worth joining:
Two owners of book marketing agencies, Kiki Chatfield and Danielle Sanchez, gave an Inkers Con presentation called “What Will Make or Break Your Book Launch.” Of the many best practices they covered, and questions they answered was about the importance of a general release plan covering a book’s pre-launch, launch, and post-launch, plus social media tips.
Struggling with creating an author newsletter or email send out to readers? You aren’t alone! Writing a newsletter causes most authors heartburn. It’s hard to know what to include and how to present the information you do want to share.
