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Category: Marketing

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Holiday Sale Ideas

The holidays are fast approaching, which means it’s time to…

☕ binge on pumpkin spice lattes

? put on the holiday music

? take advantage of extra earning opportunities for authors

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Want to sell paperbacks directly to readers?

Some authors are killing it with direct sales (we’ll report more on this soon!) but if you aren’t ready to jump into that deep end, and just want a simple way to provide signed paperbacks to readers… we wanted to share Alessandra Torre’s method.

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5 Mistakes to Avoid with Amazon Keywords

How can you improve the likelihood that a reader will discover your book on Amazon? We recently hosted expert Dale L. Roberts at Inkers Con, discussing this very topic. Dale gave a presentation that broke down the nuances of book discoverability and keywords and gave a tons of tips.

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Breaking into BookBub

There was a time when getting a BookBub Featured Deal was akin to hitting the lottery. Champagne was popped, authors started screaming in joy, and money was guaranteed to fall from the sky (or at least via ACH deposit).

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A Rolodex of Author Services

The longer you’re in this industry, the bigger your author Rolodex grows. We took a peek at Alessandra Torre’s (our co-founder!) list and grabbed the top 15 most frequently used items to share with you.

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Tiktok Best Practices

Have you jumped into TikTok yet? TikTok is the #1 fast-growing social media app in the world and authors have been busy joining, posting, and going viral. As a result, #BookTok is one of the biggest influencers of book sales that our industry has ever seen.

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3 Ways to Grow Your Author Platform

If you’ve done any research around publishing and marketing a book, you’ve probably heard the term “author platform” a lot. A vital part of the book launch process is building up your profile and reach. While you might already have the basics of an author platform (an author website, social media presence, and a mailing list) it can be hard to grow that budding following.

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5 Facebook Groups for Authors

While writing, researching, publishing and marketing a book… you’re going to have questions. Internet searches can often help you find some answers, but there are some fantastic resources that you should bookmark for common authorly woes. In this blog post, we will explore one specific area of the cyber universe: Facebook. Don’t groan! While Facebook can be a sea of distractions, Facebook groups are a treasure trove of networking and information opportunities. Here are 5 groups worth joining:

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5 Tips for Your Book Launch

Two owners of book marketing agencies, Kiki Chatfield and Danielle Sanchez, gave an Inkers Con presentation called “What Will Make or Break Your Book Launch.” Of the many best practices they covered, and questions they answered was about the importance of a general release plan covering a book’s pre-launch, launch, and post-launch, plus social media tips.

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