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Category: Marketing

Do Author Blurbs Create Sales?

An author review quote is often perceived as the holy grail of cover candy – second in line to a bestseller label or that coveted Oprah or Reese book club seal. But do author blurbs really matter? And how would you go about getting one?

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13 Tips to Writing Full-Time

Being a full-time author is tough. When do you make the dive? Is making the dive the right choice for you? I love writing, but there’s nothing quite as stressful as spinning your wheels and going nowhere fast. There have been years where I failed to make a profit—or a living. I am one of the lucky ones: my husband works full time, and if my job fails to pay the bills, we can make it through.

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How to Get Local Book Clubs to Be Your Super Fans

I recently moved and to say that I handled it in an organized and productive process would be grossly inaccurate. Instead, I alternated between running around in a Dr.Pepper-infused panic attack, stuffing things furiously into garbage bags and boxes AND curling into a ball on my bed and taking three hour naps.

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Your Re-release Questions Answered

Rebranding a backlist book is a common way to improve its appeal and give it fresh exposure to readers. But the idea of rebranding often raises a lot of questions. We’ve assembled the most frequently asked and answer them below.

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