What triggers most readers to buy?
What makes a reader pick one book over another? For a lot of readers, there’s a giant arrow that points to a book’s purchase button
Category: Business
Do Author Blurbs Create Sales?
An author review quote is often perceived as the holy grail of cover candy – second in line to a bestseller label or that coveted Oprah or Reese book club seal. But do author blurbs really matter? And how would you go about getting one?
Reader Lead Magnets: Two every author should have
Did you know there are two types of lead magnets for authors? They each appeal to different audiences and need different types of content. A
Help! I’m looking for a _____________!
Are you looking to hire a cover designer, editor, beta reader, book formatter, or something else? We often get emails from authors who wanting to find someone who ________________ (fill in the blank).
While we’ve worked with a lot of freelancers, someone perfect for us might not be a good fit for you, based on several factors.
How a Brain Reacts to Your Book
Want to know a secret? I’m not super smart but I’m really, really good at sitting next to the smartest people in the room and absorbing their knowledge in the same way that this dog steals treats:
Ready to Create Your Author Website?
If you don’t already have a website, it’s one of the first things that any author needs, and should be the go-to place for readers to learn about you and purchase your books.
Your Re-release Questions Answered
Rebranding a backlist book is a common way to improve its appeal and give it fresh exposure to readers. But the idea of rebranding often raises a lot of questions. We’ve assembled the most frequently asked and answer them below.
Holiday Sale Ideas
The holidays are fast approaching, which means it’s time to…
☕ binge on pumpkin spice lattes
? put on the holiday music
? take advantage of extra earning opportunities for authors
Want to sell paperbacks directly to readers?
Some authors are killing it with direct sales (we’ll report more on this soon!) but if you aren’t ready to jump into that deep end, and just want a simple way to provide signed paperbacks to readers… we wanted to share Alessandra Torre’s method.
Sharing #1 Advice Tips for Experienced Authors
While there’s a ton of advice out there for new authors, it can be harder to give (and find) advice for experienced authors. We took this challenge to a group of bestselling authors (at Inkers Con) and loved hearing their responses.